Imagine standing in front of a magic mirror that detects every chew - yes every chew of yours, and reflects different avatars of you! Sounds exciting, doesn’t it? Well that’s exactly what happened when Doublemint Chewy Mints was launched with the brand proposition of ‘Every Chew Brings Out A Fresh, New You’.
Magic mirrors were placed in malls in four cities across the country and all people had to do was stand in front of them and experience the freshness of Doublemint Chewy Mints with every chew. And this is literally what the brand stands for - #FreshChewNewYou – and promises to consumers. Doublemint Chewy Mints gives you a burst of flavour and long-lasting freshness with every new chew. How cool is that?
Now honestly, it’s one thing for brands to have taglines and concepts and another for them to bring them to life out so innovatively. Doublemint Chewy Mints clearly believes in both. Major props to them for coming up with a magic mirror that was able to detect ‘chewing’ motion and reflect various avatars of people.
That people had fun and thoroughly enjoyed themselves during this activity would be an understatement. Don’t believe us? Watch it for yourself: