Cristiano Ronaldo has helped transform Juventus into one of the most successful brands in world football, according to Gazzetta dello Sport.
The Portuguese star is one of the most recognisable players in the world and has established himself as a marketing supremo.
Gazzetta's financial report details how in 2018-19, Ronaldo's presence allowed the Italian side to earn €58million (£51m) extra revenue.
Cristiano Ronaldo has increased revenue for Juventus off the pitch since he joined them
The Portuguese star is a hugely marketable asset and has brought in £50m in club revenue
The club's global network of fans is also believed to have grown by 40m since Ronaldo joined the club from Real Madrid.
Ronaldo has a loyal legion of fans that have followed him to every team in his career and that has not changed since he moved to Serie A.
Juventus' Instagram page, for example, has profited immensely since Ronaldo arrived at the club with the follower account soaring above 32m.
More to follow.
Jeep are a primary sponsor of Juventus and made Ronaldo a star in their television commercial
The club also do not hesitate to use Ronaldo to help promote changes on their official website