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The Cristiano Ronaldo effect: Juventus have earned a whopping £51m MORE and gained 40m extra fans since his arrival as they cash-in on Portuguese star's worldwide popularity

Juventus are reaping rewards off the pitch since Cristiano Ronaldo joined themThe Portuguese star is one of football's most marketable stars in a generationSocial media channels have increased followers while new sponsors arrived 

Cristiano Ronaldo has helped transform Juventus into one of the most successful brands in world football, according to Gazzetta dello Sport. 

The Portuguese star is one of the most recognisable players in the world and has established himself as a marketing supremo. 

Gazzetta's financial report details how in 2018-19, Ronaldo's presence allowed the Italian side to earn €58million (£51m) extra revenue. 

The Cristiano Ronaldo effect: Juventus have earned a whopping £51m MORE and gained 40m extra fans since his arrival as they cash-in on Portuguese star's worldwide popularity

Cristiano Ronaldo has increased revenue for Juventus off the pitch since he joined them

The Portuguese star is a hugely marketable asset and has brought in £50m in club revenue

The club's global network of fans is also believed to have grown by 40m since Ronaldo joined the club from Real Madrid. 

Ronaldo has a loyal legion of fans that have followed him to every team in his career and that has not changed since he moved to Serie A. 

Juventus' Instagram page, for example, has profited immensely since Ronaldo arrived at the club with the follower account soaring above 32m.  

More to follow.  

Jeep are a primary sponsor of Juventus and made Ronaldo a star in their television commercial

The club also do not hesitate to use Ronaldo to help promote changes on their official website

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