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Tata Motors partners J&K bank to bolster CV market in the state

Tata Motors partners J&K bank to bolster CV market in the state
L-R: Syed Shafat Hussain Rufai, vice president, J&K Bank and R T Wasan, vice president, marketing and sales, CVBU, Tata Motors during the MOU signing

Tata Motors’ commercial vehicle unit has joined hands with Jammu and Kashmir (J&K) bank to offer superior products and services to their customers. Both the entities will be working together to offer innovative retail finance solutions for the entire range of cargo and passenger carriers to facilitate the purchase of commercial vehicles while ensuring superior operating economics for the end customers.

J&K Bank, founded in 1938 has an extremely large presence with 1000+ branches, spread across the country. It functions as a universal bank in Jammu and Kashmir. With the launch of ‘Digital India’ campaign J&K Bank has moved most of its products on customer-centric technology platforms and has developed a leading edge in playing a significant role in the retail banking space.

On the occasion of MOU signing, R.T. Wasan vice president- sales and marketing, CVBU, Tata Motors said, “This is a welcome partnership between two esteemed organisations who have a similar culture of contributing to society which will hugely benefit the customers particularly in J&K. We are absolutely confident that this will help us increase our reach in the state of J&K and help us serve our customers in an efficient and delightful manner.”

Parvez Ahmed, chairman and CEO of J&K Bank said, “We are delighted to join hands with Tata Motors and have aligned our organisation structure, processes and systems to bring about an accelerated growth in the retail banking space. This MOU will help us to generate wonderful employment opportunities in J&K and other parts of the country.”

Tata Motors offers end-to-end smart transport solutions starting from sub 1 ton, going upto above 55 ton vehicles in cargo and construct range. The company also offers the passenger transport range in the country and has one of the widest sales and service distribution network of 3,798 touchpoints. In J&K, Tata Motors claims to enjoy an 81 percent market share in trucks and plans to further extend its share through this important association.

Topic: #tata
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