Unfortunately, this Google Pixel Watch concept image will remain just that for the forseeable future (Image: THIS IS TECH TODAY)
Google is planning to launch a truck load of new technology at its annual Made By Google event next month, but those hoping to see an Apple Watch Series 5 competitor will be sorely disappointed.
That’s because Google will not be announcing its long-awaited Pixel Watch at the event, according to sources speaking to Business Insider. The report suggests Google had a smartwatch ready to go at the same time as its original Pixel and Pixel XL smartphone.
However, the Mountain View-based company ditched the hardware at the last second. The decision was made by Google hardware chief Rick Osterloh who wanted a unified design language across as all Google hardware and didn’t think the Pixel Watch fitted into that portfolio.
The team was also struggling to get the smartwatch to play well with the Google Pixel handset, with basic functionality like syncing data between the wearable and the smartphone not working reliably, the source claims.
In the end, these discrepancies meant that Osterloh decided he didn’t want “a peripheral product to bring down the name of the Google hardware brand”, so it was unceremoniously culled. And that was that.
It’s unclear whether the final branding for the product was ever decided upon, although sources speaking to Business Insider claim that Google didn’t settle on the “Pixel” brand name for its smartphone until “very late” in the day.
So, what next for Google?
Well, those hoping the design team behind the likes of the Pixel 3, Pixel 3 XL, and PixelBook are cooking-up a next-generation smartwatch to rival the likes of the Samsung Galaxy Watch Active2 and the Apple Watch Series 5 will be disappointed.Google still supports its WearOS smartwatch software for a number of third-party timepieces (Image: GOOGLE)
According to Business Insider, there are no plans for Google to revive its smartwatch project anytime soon. So, those with Android smartphones looking for a smartwatch or fitness tracker will have to look elsewhere.
Sales and developer support for Google’s Wear OS – which powers Android-based smartwatches – is still nothing like Google had hoped for the category. As such, we’re unlikely to hear much news about the operating system and the devices in the coming months.
Thankfully, there is still a lot to be excited about at the next Made By Google event.
The Mountain View-based company looks set to unveil its all-new Pixel 4 and Pixel 4 XL, which will have a triple-camera system capable of 8x lossless optical zoom, improved Portrait Mode with artificial bokeh-style blur, and an Ultra-Wide angle lens.
Upgraded Google Home smart speakers, including a new Home Mini that can be wall-mounted around your home, are also mooted for the event.