When was the last time you were left absolutely gobsmacked after seeing an advertisement? Not too long ago I'm sure. Seems like advertisements these days are getting progressively ridiculously and companies are ready to got at any length to sell their product.
Through nonsensical ads and offers of course. And that's the mantra, IKEA, a Netherlands-based furniture company has employed.
Swedish agency Åkestam Holst has created a magazine ad for IKEA that encourages women to pee on it – the ad itself – for discounts, reports Adweek!
“Peeing on this ad may change your life,” reads the promotion in Amelia magazine.
Ikea wants you to pee on this ad and if you’re pregnant, it'll give you a discount on a crib https://t.co/MjuUiQSkZzpic.twitter.com/wAMXt8IdkJ— Adweek (@Adweek) 9 January 2018
It continues: “This ad is also a pregnancy test. Pee on the marked area and wait a moment. If you are expecting, you will get a surprise right here in the ad.”
It is not the first time that IKEA marketing campaigns have courted controversy. The world’s biggest furniture retailer in 2016 ran a series of ads called “Where life happens,” in which it touched on topics such as divorce and single-parent households.
The ad which is running is running in Amelia magazine is brought together in association Mercene Labs that developed the tech behind it.
And it didn't take too long for Twitter to troll the ad makers to glory:
As a pregnant person I cannot tell if I am disturbed by this or not. But I also have terrible feelings toward Ikea because they screwed up my nursery bookcase delivery multiple times until I had to cancel.— Ashlee P (@PostAshlee) 9 January 2018
pic.twitter.com/w3PVpHOgBS— Ashlee P (@PostAshlee) 10 January 2018
I just have one question to Ikea... WHY??? #Ikea#Peepic.twitter.com/35BZzl7cGF— Pasi Lahti (@lahti_pasi) 10 January 2018
IKEA workers when they’re told they’ll be handling peed on coupons pic.twitter.com/wQ78cxjHW7— Stephan Merkle (@stephanmerkle) 10 January 2018
Ikea is encouraging women to pee on the ad in its latest catalogue (the paper contains similar technology to a pregnancy test)— SUNNI (@SunniAndTheCity) 11 January 2018
If the test is positive, then the ad gives you a coupon for a crib. LMAO
#6 Sums it all up!
pic.twitter.com/mQYePIpfSl— Emily (@EmilehAnna) 10 January 2018